The Lil Mama Sausage Video Promotes Condom Use for Youth

By: Corinne Guirgis - Jun 1, 2015
References: themuse.jezebel & highsnobiety
Safe sex videos and PSAs are nothing new, but the Lil Mama Sausage video is a new take on an old trick. The hip hop artist has used her video and voice to sell a message that is close to her heart -- condom use.

The olds chool-style video pays tribute to many artists, playing on the value of nostalgia in youth and hip hop culture. The catchy song and dance anthem is true to the artist's style, who has skyrocketed to the top of the underground hip hop ladder with her signature fearlessness.

In a youth culture of fast moving headlines and inattention, the artist's courageous career move likely holds the key to making a meaningful impact on young people; a marriage of the message to socially shareable content.