World Record Bling
Largest Diamond Necklace Ever
Implications - While the bridge between the rich and the poor continues to expand, individuals with disposable income are increasingly looking for new extravagant products. Businesses will benefit by honing in on the small but wealthy group of individuals who still consider an luxurious lifestyle their main priority. Companies need to realize that not all consumers are in the midst of supervising their spending and that there is still a market for lavish products.