Springfield's 'Like' Fragrance is Inspired by Social Networks

By: Laura McQuarrie - Jun 2, 2016
References: myspringfield & packagingoftheworld
The 'Like' fragrance is one of the newest additions to Springfield's product assortment, which adopts youthful branding that takes cues from social media.

The fragrance comes in two different types for both men and women, which is reflected in separate color-coded pink and blue packaging styles created by Comité Studio. The bottles are packaged in simply framed containers, which serve to emphasize the bold and graphic text that adorns each design.

In order to catch the eyes of young Millennial consumers, many companies are adopting branding and packaging strategies like this one that include references to memes, Internet culture and social media. In the case of the Like fragrance, the parallels to receiving a like on social media suggest that this is a scent that will be especially pleasing to others.