TCO's Business Like a Swede Ad Shows How Swedish Companies Win

By: Laura McQuarrie - Feb 28, 2015
References: likeaswede.se & creativeguerrillamarketing
As a follow-up to its viral Like a Swede video that released last year, the TCO released a second video on how to do Business Like a Swede.

The video for TCO unions takes the form of a rap, showing the benefits of being part of a Swedish company as an employer and an employee. Using humor, it's far more entertaining to listen to the arguments presented about benefits like fair wages, perks and respect. Just as the first video spread like wildfire across the Internet, the Business Like a Swede video is well on its way to do the same—TCO definitely understands the best way to relay its messages effectively across social media networks.