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Illuminated Canine Cords

The Pup Crawl Lights-Up Dog Leash Provides Safety and Visibility

— September 24, 2012 — Lifestyle
The Pup Crawl Lights-Up Dog Leash is as practical as it is cool to look at. Essentially, it features an illuminated cord that emits a soft glow so that people's pets are always visible. Like the Glowdoggie LED Dog Collar, it ensures that owners' will be able to find their pets if they manage to run off (which, let's face it, happens more often than people think) while reducing the chance of life-threatening accidents.

Made out of reinforced nylon, the Pup Crawl Lights-Up Dog Leash is an appropriate leash for dogs up to 60 pounds. It provides visibility from one-quarter mile away in the dark. Three dollars of every purchase goes directly to a partner animal organization.
Trend Themes
1. Illuminated Pet Accessories - The trend of illuminated pet accessories presents an opportunity for businesses to create innovative and functional products that enhance pet safety and visibility.
2. Smart Leashes - The emergence of smart leashes like the Pup Crawl Lights-Up Dog Leash opens up possibilities for incorporating features such as GPS tracking and activity monitoring to provide owners with better control and insights into their pets' behavior.
3. Cause-related Marketing for Pets - The integration of cause-related marketing, such as donating a portion of sales to animal organizations, can attract socially conscious consumers and create a positive brand image for businesses in the pet industry.
Industry Implications
1. Pet Accessories - Pet accessory brands can capitalize on the trend of illuminated pet accessories by offering a wide range of products such as illuminated collars, harnesses, and toys to enhance pet visibility and safety.
2. Smart Technology - The smart technology industry can explore opportunities in pet-related innovations, including smart leashes that incorporate GPS tracking, activity monitoring, and other advanced features to improve pet owners' experience and control.
3. Animal Organizations - Animal organizations can leverage cause-related marketing collaborations with pet accessory brands to raise funds for their initiatives and promote responsible pet ownership.
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