The Lightning Fields Spark the Imagination
Hiroshi Sugimoto has a passion for unseen phenomena, and in this, his latest creation 'The Lightning Fields' we can confirm that his passion sparks the imagination.
Implications - Consumers are attracted to products that feature some sort of entertaining element. Items that contain an aspect of whimsy are appealing to those who want to forget their responsibilities for a moment. Companies trying to increase their appeal could focus on this.