Star

The Lightning Fields Spark the Imagination

By: TopDog - Published: Jan 5, 2010   Updated: Jul 25 2011 • References: sugimotohiroshi and wired
Amazing Japanese artist and photographer Hiroshi Sugimoto is the man behind these high voltage photos. Without fear, Sugimoto casts up to 400,000 volts of electricity through film via a Van de Graaf generator. The resulting images display erratic trails not unlike those found in nature.

Hiroshi Sugimoto has a passion for unseen phenomena, and in this, his latest creation 'The Lightning Fields' we can confirm that his passion sparks the imagination.

Implications - Consumers are attracted to products that feature some sort of entertaining element. Items that contain an aspect of whimsy are appealing to those who want to forget their responsibilities for a moment. Companies trying to increase their appeal could focus on this.