The Lighting Network Shadows Campaign Focuses on Protecting Life

By: Leslie Chen - Published: Jan 14, 2012 • References: grey & adsoftheworld
Most people don't think about conserving energy as a means of also saving a life, but the Lighting Networks Shadows ads illustrate this idea perfectly. The campaign features three different animals in the form of shadows.

The Lighting Networks Shadows advertisements were created by Adler Chomsky Grey in Israel. Each of the images depict a deceased bear, bunny and deer created by a pair of hands and shown through the form of shadows in a spotlight. The use of light to show these various dead animals makes the advertisements equally powerful and wholly effective.

Take a look at the Lighting Networks Shadows ad series and you may just gain a better understanding of how your electricity use effects life all around you. Stats for Green-Friendly Animal Ads Trending: Older & Chilly
Research: 940 clicks in 227 w
Interest: 1.9 minutes
Concept: Lighting Networks Shadows
Related: 49 examples / 38 photos
Segment: Neutral, 18-55+
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