I hope your New Year's Eve celebration includes The Happy Hour Chandelier. Not only will the 20-minute performance just blow your mindâ€"and get you soaked in bubblyâ€"but the choreographer, Nannine Linning, and the designer, Marcel Wanders, are true superstars. That they should collaborate on such a fun idea and make it work is wonderful. Something to celebrate. With Champagne. Hanging upside down!
Implications - The world of live performance is a form of entertainment that entices and pushes audiences in a world outside their own. Spectators are looking to be dazzled with not just the emotions of the performer, but also the flashy environment that represents the concept of music altogether. Any brand or designer looking to captivate a demographic need to incorporate elements of the stage through the means of theatrics and a solid core concept that's focused, but entertaining at the same time.
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