The New Light & Free Range is Designed for Health-Conscious Women

By: Katherine Pendrill - Apr 4, 2016
References: corporate.danone & foodbev
Danone's new Light & Free Greek yogurt range is designed to appeal to health-conscious women. With more consumers concerned about the consumption of fat and added sugars, there is a growing demand for better-for-you versions of popular products. This yogurt range is specifically designed to appeal to women who are watching what they eat.

The new Light & Free range consists of Greek-style yogurt in five popular fruit flavors: cherry, peach, raspberry, strawberry and blueberry. Unlike other Greek yogurts, the products in this new line are free from fat and added sugars. As a result, each yogurt only consists of 58 to 61 calories per serving, which is 30 percent less than the amount of calories found in most full-fat yogurts.

To make the product even more appealing to women, the yogurts feature fashion-inspired packaging that helps the range stand out from comparable products.