Adrian Tan's Card Plays Tricks on Your Eyes

By: Davina Sinnatamby - Published: • References: facebook and designtaxi
A light business card is exactly what you need to advertise your lighting design services. Singapore agency GOVT came up with this idea for lighting designer Adrian Tan.

The agency made a business card that will play tricks on your eyes. The card has Tan's job title on it, printed on both sides, but they have been broken down into unrecognizable strokes. When you look at it, at first it will seem like useless lines. The words will magically appear when the card is exposed to a light source, and will then disappear when the light is gone.

Tan's job is to bring a theatrical production to life, so it's only fitting that he should have an equally interactive business card.