Adrian Tan's Card Plays Tricks on Your Eyes

By: Davina Sinnatamby - Published: Apr 3, 2014 • References: facebook & designtaxi
A light business card is exactly what you need to advertise your lighting design services. Singapore agency GOVT came up with this idea for lighting designer Adrian Tan.

The agency made a business card that will play tricks on your eyes. The card has Tan's job title on it, printed on both sides, but they have been broken down into unrecognizable strokes. When you look at it, at first it will seem like useless lines. The words will magically appear when the card is exposed to a light source, and will then disappear when the light is gone.

Tan's job is to bring a theatrical production to life, so it's only fitting that he should have an equally interactive business card. Stats for Interactive Light Business Cards Trending: Older & Popular
Research: 21,171 clicks in 111 w
Interest: 2.9 minutes
Concept: Light Business Cards
Related: 88 examples / 68 photos
Segment: Males, 18-55
Comparison Set: 32 similar articles, including: pictorial popsicle packaging, video game business cards, and tap touchscreen business cards.