The Colorful Packaging for 'Twist' Sets It Apart as a Lighting Solution

By: Laura McQuarrie - Jul 30, 2016
References: hellotwist & thedieline
'Twist' is an inventive lighting solution that called for a light bulb box design that would make it stand out on the market.

The light bulb itself is an innovative product that functions as a source of LED light, as well as a wireless speaker. In order to differentiate this two-in-one product from other LED bulbs on the market, a vibrant purple hue was selected to adorn a box that is opened by pulling its halves apart. To add character to the design, an icon of a New York City skyline was included to showcase some of the company's roots.

As inefficient light bulbs have been phased out over the last few years, consumers have become familiar with seeing light bulbs in packaging that emphasizes its eco-friendly properties. Now that LED bulbs have become so common, luxurious light bulb box designs like this one don't need to state a bulb's energy-efficient qualities.