What do you get when you make a bicycle wheel out of boron, a super lightweight material? The lightest set of bicycle wheels in the world, with both weighing in at under 850 grams.
You also get the most expensive set of wheels. $5,000 USD for both. As far as innovation goes, they still look round to me.
Implications - Many people who are in sports get very competitive when it comes to racing and competitions. Products that boast new innovations such as the featured ultra-light wheels are going to get the attention of sporty people who want to be the best of the best. Anything that can give someone a competitive edge is going to be well received.
Ultra-Light Bicycle Wheels
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