The Lew Racing Pro VT-1 Set

By: Alex Covert - Published: Oct 2, 2008   Updated: Apr 6 2011 • References: lewracing &
What do you get when you make a bicycle wheel out of boron, a super lightweight material? The lightest set of bicycle wheels in the world, with both weighing in at under 850 grams.

You also get the most expensive set of wheels. $5,000 USD for both. As far as innovation goes, they still look round to me.

Implications - Many people who are in sports get very competitive when it comes to racing and competitions. Products that boast new innovations such as the featured ultra-light wheels are going to get the attention of sporty people who want to be the best of the best. Anything that can give someone a competitive edge is going to be well received. Stats for Ultra-Light Bicycle Wheels Trending: Older & Mild
Research: 12,721 clicks in 398 w
Interest: 3.2 minutes
Concept: Ultra-Light Bicycle Wheels
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Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: reinventing the wheel, spokeless bicycle wheels, and top 20 streetwear trends in may.