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Implications - Female target audiences gravitate towards items that promote the enhancement of their body. The demographic wants to be more physically and sexually appealing. The possibility of an evasive procedure can evoke the fear of regret amongst these consumers, thus, the quick-fix solutions are the more favorable solution. The female consumer wants fast, non-evasive procedures to maintain the mindset that it is their natural figure. Businesses that cater to these targets can emphasize the natural aspects of their products.