New Sport Lets You Bounce Balls Above the Water

By: Alex Covert - Published: Jul 28, 2007   Updated: Mar 31 2011 • References: waboba & trendhunter
This latest inovation in beach gear is a must-have for active individuals. The bright orange Waboba ball is the size of a tennisball and is specially designed to float on, skip across, and bounce off of water. If the ball itself doesn't excite you, the company has even created a game to go along with it.

Implications - Today's active consumer takes a holistic approach to fitness, infusing every activity they engage in with an element of exercise. These same individuals are on a constant search for new ways to challenge their bodies, creating consumer demand for new sports and games that are fun, challenging and inventive, like the Waboba Ball. Stats for Waboba Ball Trending: Older & Chilly
Research: 1,886 clicks in 460 w
Interest: > 3 minutes
Concept: Waboba Ball
Related: 73 examples / 56 photos
Segment: Neutral, 18-35
Comparison Set: 27 similar articles, including: urban communal gardens, charitable children's tattoos, and glass tile billboards.