The Life-Sized TIE Interceptor is Every Geek's Dream Come True
Check out the video above to get a better idea of just how big and badass the life-size TIE Interceptor really is. I still would rather have an X-Wing over this.
Implications - Star Wars is a franchise that has effectively achieved what brands from all industries hope to achieve; the ability to exceed its initial intentions and become what is called a lifestyle brand. The success of Star Wars as a brand comes from their ability to rip through the constraints of the film industry and release products in other sectors successfully.