The Secret Life of Things Project seeks to educate consumers about the hidden world of product production and waste, and their latest video 'Life Pscyle-ology' focuses on cellular phones.
The animated short follows a downtrodden phone who has been thrown out by his owner after less than a year and his dismal prospects for the future. 'Life Pscyle-ology' may be animated and have some comedic moments, but it also makes an important point in this anthropomorphized tale. Despite the fact that cell phones are full of valuable materials that could potentially be reused, the video illustrates that barely a fraction of them actually ever are.
Hopefully this video will be a part of the movement that changes that sad reality.
Stats for Animated Phone Chronicles
Trending: Older & Chilly
Research: 486 clicks in 279 w
Interest: > 3 minutes
Concept: Life Pscyle-ology
Related: 51 examples / 39 photos
Segment: Males, 12-35
Comparison Set: 19 similar articles, including: modest tech mobiles, 17 wicked ces 2011 gadgets, and cuddling telephones.
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