Rockstar

ADDI Polar Bear Floaties

By: Elsa Blaine - Published: Nov 15, 2008 • References: addi.se
Polar bears and Bengal tigers may soon be wearing life preservers and bullet-proof vests. Designers at ADDI Concepts have created these thought-provoking images of endangered animals in protective devices to draw attention to the struggle these beasts are living with.

The shrinking ice fields are leaving polar bears with little 'land' to call home. They must swim miles to find nourishment and resting spots. Bengal tiger numbers have dropped 95% since 1910 from poachers.

The folks at ADDI Concepts hope to inspire people to action. Through a little creative modification, these two powerful photos illustrate the gravity of the situation.