Coke Zero Slogan

By: Bianca Bartz - Published: Aug 9, 2007 • References: coca-cola
Coca-Cola has been working hard to put rival Pepsi out of competition in the world's soda market. One of their newest products was Coca-Cola Zero, a revamped version of Diet Coke with sleek silver and black labeling. The company's intent was to target its male demographic who it knew wanted the sugar-free, calorie-free perks of diet sodas without the feminine stigma attached to it.

One of their latest commercials is targeted directly at male consumers. It features a shabby, distraught looking man in a grocery store, his mood obviously low. In walks his ex-girlfriend with her hunky new beau at her side. Just as his world is about to collapse around him, he takes a swig of the Zero, and suddenly his ideal life flickers before him. After his "taste of life as it should be" a sexy blonde appears at his side...

Check out the video to see what happens next...! Stats for Life As It Should Be Trending: Older & Average
Research: 7,543 clicks in 458 w
Interest: 4 minutes
Concept: Life As It Should Be
Related: 43 examples / 33 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: brand product recycling campaigns, medicinal cannabis beverage packaging, and murderous fantasy board games.