This Life Alert Commercial Takes a Dark Approach to Advertising
Laura McQuarrie — September 2, 2014 — Marketing
References: consumerist & adweek
Since the "Help I've Fallen and I Can't Get Up" Life Alert commercials have seen a surge in popularity once again thanks to Vine, the company rolled out a disturbing new ad that shows that senior safety is no laughing matter.
The entire commercial has an extremely dark, almost horror movie-like tone to it, featuring shots of a woman's dark apartment. A woman's voice can be heard, coming from the bottom of the stairs, where she is crying out for aid. Although there are tons of people who are speaking out about the dark tone of the commercial, there are also those who are praising it, since the commercial might hit home hard enough for some stubborn senior citizens to take their own health and wellness more seriously.
The entire commercial has an extremely dark, almost horror movie-like tone to it, featuring shots of a woman's dark apartment. A woman's voice can be heard, coming from the bottom of the stairs, where she is crying out for aid. Although there are tons of people who are speaking out about the dark tone of the commercial, there are also those who are praising it, since the commercial might hit home hard enough for some stubborn senior citizens to take their own health and wellness more seriously.
Trend Themes
1. Dark Tone Commercials - Brands can explore the usage of dark tones in their commercials to increase their message's impact.
2. Emotional Marketing - Brands can utilize emotional marketing to create a lasting connection with the audience and evoke a desired response.
3. Senior Safety Consciousness - Brands can focus on promoting safety consciousness among the senior citizen demographic by creating products and services that cater to their specific needs.
Industry Implications
1. Healthcare Industry - The healthcare industry can develop new and innovative solutions to cater to the specific healthcare needs of the senior citizen demographic.
2. Marketing Industry - The marketing industry can explore the usage of dark tones and emotional marketing techniques to create impactful and memorable campaigns.
3. Technology Industry - The technology industry can innovate new products and services that cater to the specific needs of the senior citizen demographic, such as senior-friendly smartphones and health monitoring devices.
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