This Life Alert Commercial Takes a Dark Approach to Advertising

By: Laura McQuarrie - Published: Sep 2, 2014 • References: consumerist & adweek
Since the "Help I've Fallen and I Can't Get Up" Life Alert commercials have seen a surge in popularity once again thanks to Vine, the company rolled out a disturbing new ad that shows that senior safety is no laughing matter.

The entire commercial has an extremely dark, almost horror movie-like tone to it, featuring shots of a woman's dark apartment. A woman's voice can be heard, coming from the bottom of the stairs, where she is crying out for aid. Although there are tons of people who are speaking out about the dark tone of the commercial, there are also those who are praising it, since the commercial might hit home hard enough for some stubborn senior citizens to take their own health and wellness more seriously. Stats for Terrifying Wellbeing Commercials Trending: Older & Mild
Research: 348 clicks in 89 w
Interest: > 3 minutes
Concept: "life Alert Commercial"
Related: 99 examples / 76 photos
Segment: Neutral, 35-55+
Comparison Set: 36 similar articles, including: tattooed senior photography, beach-going senior photography, and bizarre geriatric photography.