Transformer Living Rooms
Transforming from one design to another with the click of a remote, this Lider Interiores ad experiments with different looks for your living room. This concept successfully portrays the impression that shopping for furniture can be that simple once you're in the right store.
Implications - Simplicity is something that many consumers can appreciate, especially in the multi-tasking, time-conscious world that exists today. Companies who promote their simplistic, efficient products help consumers to feel that that particular product will help them to simplify their chaotic lives.