Jake and Allen's Story Promotes Affordable LGBT Health Insurance

By: Jana Pijak - Oct 26, 2015
References: youtube & washingtonpost
Get Covered Illinois' LGBT health insurance ad encourages same-sex couples to get covered. The commercial is created in collaboration with the Advocates of the Affordable Care Act and promotes cost-effective coverage for LGBT couples.

Chronicling Jake and Allen, a same-sex couple who tells viewers the story of how they met, this LGBT health insurance ad encourages others in the community to enroll for the same coverage that heterosexual couples have access to. Speaking about dating, their civil union and finally their marriage, the couple shares a candid and down-to-earth story of their love and encourages viewers to not be shy about gaining access to health coverage they are legally entitled to.

While health insurance companies traditionally don't feature inclusive marketing, Get Covered Illinois promotes equality and acceptance with its sentimental commercial.