The LG Vacuum is Supposed to Make Cleaning Fun

By: Jonathon Brown - Published: Dec 13, 2012 • References: lg & ibelieveinadv
Did you know there was an LG Vacuum? The same company that brings you cool smartphones like the Optimus G also makes appliances like the LG Vacuum. Who would've thought?

The idea of this print ad series is to advertise a product that facilitates a chore, without making the consumer think about the chore itself as, well, a chore at all. The act of using your vacuum isn't exactly an easy activity to make look fun. So what LG did was associate using the LG Vacuum with classic games like chess and backgammon as well as a maze.

A tiny vacuum cleaner is presented in each game as if its a part of the play, which correlates perfectly with the tag line "Cleaning becomes a game." Stats for Game-Playing Vacuum Ads Trending: Older & Chilly
Research: 931 clicks in 175 w
Interest: 1.3 minutes
Concept: LG Vacuum
Related: 85 examples / 65 photos
Segment: Females, 18-55
Comparison Set: 31 similar articles, including: origami sketch paper ads, revolutionary marketing infographics, and luxe escapade promotion videos.