Lexus Campaign Recreates Warhol, Dali and Van Gogh

By: Vincent Salera - Published: Mar 12, 2009 • References: adsoftheworld
If Vincent Van Gogh were alive today, would he be interested in painting for a car manufacturer? The latest ads for Lexus certainly believe so; they've revamped masterpieces by Andy Warhol, Salvador Dali and Vincent Van Gogh into automobile-inspired art that insinuates a Lexus can be called a masterpiece.

The ads were created by advertising agency Saatchi & Saatchi Singapore with creative direction by Richard Copping, Andrew Petch and Ronojoy Ghosh. The copy was written by Andrew Petch, Rolando Cordova and Gian Carlo. Stats for Comparing Cars to Fine Art Trending: Older & Chilly
Research: 4,173 clicks in 375 w
Interest: 2.7 minutes
Concept: Comparing Cars To Fine Art
Related: 51 examples / 39 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: dedicated luxury hybrids, luxury cliche ad, and lexus 2054 concept from minority report on sale at ebay.