Prodigy

Lexus Campaign Recreates Warhol, Dali and Van Gogh

By: Vincent Salera - Published: • References: adsoftheworld
If Vincent Van Gogh were alive today, would he be interested in painting for a car manufacturer? The latest ads for Lexus certainly believe so; they've revamped masterpieces by Andy Warhol, Salvador Dali and Vincent Van Gogh into automobile-inspired art that insinuates a Lexus can be called a masterpiece.

The ads were created by advertising agency Saatchi & Saatchi Singapore with creative direction by Richard Copping, Andrew Petch and Ronojoy Ghosh. The copy was written by Andrew Petch, Rolando Cordova and Gian Carlo.