Lexus is launching a web-based branded channel starring Friends Emmy-winning actress Lisa Kudrow. Kudrow, who played kooky Phoebe in the popular TV series, plays a wacky shrink named Fiona Wallice who dispenses really hilarious but useless 3-minute therapy sessions in what Lexus named Web Therapy.
The web-based comedy is being made available through an outfit named L Studio.
Implications - The entertainment industry is becoming more and more aware about the booming opportunity that lies in the online world. With people constantly linked to the Internet, producers are realizing that viewers online can be reached by making made-for-internet episodes. Instead of trying to compete with the pull of the world wide web, producers can bring the content right to the audience.
Stats for Web Therapy
Trending: Older & Mild
Research: 3,476 clicks in 396 w
Interest: 4 minutes
Concept: Web Therapy
Related: 52 examples / 40 photos
Segment: Males, 12-55
Comparison Set: 19 similar articles, including: wallet smartphone stands, automatic picture-sorting boxes, and gamified banking apps.
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