Levi's Asks, "Who Do You Want To Unbutton?"

By: Ayman - Published: Mar 20, 2009 • References: 501 & adsoftheworld
They asked people to live unbuttoned and now Levi’s is asking you whom you would like to unbutton the Levi’s 501 jeans off of...

The new Levi’s 501 campaign comes from Singapore with photography by famed photographer Mark Seliger, who just shot the recreation of "West Side Story" with Jennifer Lopez and Chris Evans for Vanity Fair.

The answers to the question, "Who do you want to unbutton?" range from "The boy who makes my morning latte," to "My old babysitter."

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