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Levi's Asks, "Who Do You Want To Unbutton?"

By: Ayman - Published: • References: 501 & adsoftheworld
They asked people to live unbuttoned and now Levi’s is asking you whom you would like to unbutton the Levi’s 501 jeans off of...

The new Levi’s 501 campaign comes from Singapore with photography by famed photographer Mark Seliger, who just shot the recreation of "West Side Story" with Jennifer Lopez and Chris Evans for Vanity Fair.

The answers to the question, “Who do you want to unbutton?” range from "The boy who makes my morning latte," to "My old babysitter."

Now, who do you want to unbutton? Stats for Promiscuous Denim Campaigns Trending: Older & Average
Traction: 13,096 clicks in 296 w
Interest: 4 minutes
Concept: Promiscuous Denim Campaigns
Related: 61 examples / 47 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: youth sexvertising to sell jeans, denim addictions, and stripping on highways.