The 'Levi's Go Forth 2012' Promo Video is Empowering

By: Cody Turner - Published: Aug 8, 2012 • References: youtube & huhmagazine
Levi's has always been a brand that knows how to market its products very well. Its latest commercial continues the 'Go Forth' 2012 campaign with an epic look at the twenty-somethings of today.

This empowering commercial sticks to what works -- simple, powerful colors and exceptionally good-looking people. The idea behind the campaign is self-encouragement in the average person. Levi wants us to know that anyone of us can be great or find the cure – "You're a queen, you're a king, you're the solo act in a sold out show at a six story stadium, and you're proud, you're a hero!"

The background subtext for this video campaign blends beautifully with the imagery of the models and the clothes of Levi's 2012 collection. Stats for Everyday Hero Fashion Campaigns Trending: Older & Mild
Research: 1,563 clicks in 198 w
Interest: > 3 minutes
Concept: Levi's Go Forth 2012
Related: 99 examples / 76 photos
Segment: Neutral, 12-35
Comparison Set: 36 similar articles, including: explicit americana apparel, beachy blue jean editorials, and ambitious denim campaigns.