Les Trois Ours Manuka Honey Has a Rustic Look

By: Jamie Danielle Munro - Published: • References: emilyleungportfolio and packageinspiration
Les Trois Ours Manuka is a type of honey, and Emily Leung was assigned to develop the packaging concept for this brand. She used the idea of the tale of Goldilocks, since bears are often associated with honey.

With this fairytale in mind, Leung used similar items to what one would find in the house of the three bears, providing additional elements like a wooden spoon and bowl to go with the honey. On the outside she used a simple brown and white color palette, with the brown drawn on in lines going horizontally. While it is simplistic, it works well with the aesthetic as a whole, and doesn't become too cluttered for consumers looking from a distance.