After a two year hiatus, the Leroy Jenkins 2011 Summer Lookbook marks the brand's big comeback, and boy do they deliver.
The Leroy Jenkins 2011 Summer Lookbook shows off the latest clothes that the brand is putting on the market to make its return. From the looks of it, they haven't lost their touch and I'd definitely rank it as one of the top collections for this season. Leroy Jenkins is coming out with a variety of shirts featuring cartoon characters and other quirky graphics. The hats and belts are equally as impressive with beautifully laid-out intricate floral designs that even the manliest man will wear.
If there were any worries from fans of Leroy Jenkins, I certainly hope that this lookbook has eased the anxiety as the collection is extremely impressive. Welcome back, boys.
Implications - In the last few years, streetwear culture has expanded from an underground subculture into a formidable buying block of consumers with dozens of specialty websites dedicated solely to their interests. Corporations and brands can capitalize by unabashedly marketing towards these consumers. Coprorations and brands that market toward them also score free advertising points because streetwear aficionados are more likely to post pictures of themselves online wearing their new duds than other consumers.
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Concept: Leroy Jenkins 2011 Summer Lookbook
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Segment: Males, 18-55
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