LePrix Debuted a Gossip Girl Edit of Authentic Pre-Owned Goods
Grace Mahas — November 20, 2020 — Marketing
References: leprix
Online platform LePrix is viewed as the “Farfetch” for vintage and offers one of the largest collection of pre-owned, authentic Chanel, Louis Vuitton, Gucci, and more from the best global consignment shops and vintage boutiques.
In anticipation of the return of the cult-favorite television show, Gossip Girl, the platform launched a 'Gossip Girl edit' that helps users recreate their favorite styles – at an accessible price point – while gearing up for the new show.
LePrix is dedicated to offering 100% authentic brands that have been hand-selected with trusted designer consignment stores. The brand offers easy shipping worldwide with free shipping options for all US purchases. In addition, the platform offers a no-hassle, easy return program.
Image Credit: LePrix
In anticipation of the return of the cult-favorite television show, Gossip Girl, the platform launched a 'Gossip Girl edit' that helps users recreate their favorite styles – at an accessible price point – while gearing up for the new show.
LePrix is dedicated to offering 100% authentic brands that have been hand-selected with trusted designer consignment stores. The brand offers easy shipping worldwide with free shipping options for all US purchases. In addition, the platform offers a no-hassle, easy return program.
Image Credit: LePrix
Trend Themes
1. Luxury-used-goods - Creating soap-opera-themed luxury used goods can cater to fans and enthusiasts while offering affordable replicas of the high-end looks depicted in their favorite TV shows.
2. Vintage-online-marketplaces - Building online marketplaces that cater to authenticated, vintage items can be a profitable opportunity for retailers and boutiques to increase their reach and revenue streams.
3. Tv-inspired-fashion - Leveraging TV shows to promote and sell fashion items, especially through online marketplaces, can attract a niche audience and improve sales.
Industry Implications
1. Fashion-ecommerce - The fashion eCommerce industry can take on the opportunity to build and scale authentic, vintage online marketplaces and attract fans of niche pop culture shows.
2. Luxury-fashion-resale - The luxury fashion resale industry can leverage TV shows and pop culture references to increase demand for their products and stand out in a competitive market.
3. Consignment-retail - Consignment retail can capitalize on the growing demand for authenticated, secondhand luxury goods and work with emerging e-commerce marketplaces to reach new audiences.
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