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Writing On The Wall

By: KimLeo - Published: • References: lbny
The writing is truly on the walls at Leo Burnett's New York office. The agency has a new piece of creative in their New York lobby. The artwork, which stands nine feet tall and three feet wide, depicts Leo Burnett's logo from recycled computer keyboard keys. The piece was made from 6325 computer keys to symbolize the agency’s focus on combining craft and ideas.

Inspiring messages are hidden throughout the unique artwork. You’ll have to visit LBNY to find out what they are, but when you think about all the punching these keys have gone through over the years, they have plenty of stories to tell.

Campaign Credits
Agency: Leo Burnett New York
Chief Creative Officer: Jay Benjamin
SVP, Creative Director: Kieran Antill
Creative Director: Michael Canning
Creative: Simen Braathen
Creative: Doffen Trellevik Stats for Writing on the Wall Trending: Older & Chilly
Traction: 129 w
Interest: 1.3 minutes
Concept: Writing On The Wall
Related: 56 examples / 43 photos
Segment: Neutral, 12-55
Comparison Set: 20 similar articles, including: gold-plated cameras, holographic sketching devices, and adult record labels.