The Leo Burnett Chevrolet Campaign Creates its Own Advertisements

By: Armida Ascano - Published: Dec 9, 2010 • References: jvm & creativecriminals
The Leo Burnett Chevrolet campaign is yet another mind-blowing marketing initiative by the global ad agency. The campaign follows other original penny-pinching billboard spots by this twosome, including nature frames and wood-carved out of home fixtures.

This time, the Leo Burnett Chevrolet campaign uses analogue artistic methods to implement the idea of simplicity. This viral video shows a backlit billboard being hand-drawn by an artist in a suit. Check out the featured gallery and attached video to get a closer look at the Leo Burnett Chevrolet campaign. Stats for Hand-Drawn Billboards Trending: Older & Mild
Research: 3,244 clicks in 285 w
Interest: > 3 minutes
Concept: Leo Burnett Chevrolet
Related: 59 examples / 45 photos
Segment: Males, 12-55
Comparison Set: 21 similar articles, including: 50 mixed-media advertisements, clean airvertising, and billboard playgrounds.