The Lelya Martian Evgenia Shoot is Sweet and Tender

By: Renee Ramsarran - Published:   Updated: Aug 11 2011 • References: behance.net & fashionserved
The makeup in this Lelya Martian Evgenia photoshoot is totally on point. The dark-winged eyeliner and green-eyed shadow make model Evgenia Victorova's beautiful blue peepers sparkle and pop. The natural peach tones chosen for her lips by makeup artist Anna Soina undeniably complement the white Tatyana Marinich dress. Soina was also responsible for the models' messy swept-back updo.

The Lelya Martian Evgenia photo series is subtly evocative while still being perfectly sweet.

Implications - Consumers are gravitating towards nature-themed imagery because they like its contrast in comparison to technology, which has all but overwhelmed consumers' lives. Companies looking to entice consumers into buying their products may consider incorporating nature motifs into their wares.

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