The Lekker Vers Frozen Packaging Sections Off Edibles

By: Jordy E  - Oct 28, 2015
References: & bestinpackaging
Food and beverage company Lekker Vers is providing consumers with a compartmentalized frozen packaging design that allows for the control of specific temperatures. This alternative method of at-home consumption fits in well with consumer demands, which are now focused a tailored approach to retail.

Instead of warming meals according to a uniform heat, separated sections microwave edibles in an insulated manner. This means that though items such as vegetables and meat are microwaved at the time, a joint injection-moulded tray ensures different levels of intensity.

The tray delivers varying levels of energy through sets of perforations placed over the grub. A pressure-sensitive label allows for further differentiation between the segmented package, giving way to controlled microwaving.