The Leitmotiv 2011 Spring/Summer collection clearly shows that the two founders, Fabio Sasso and Juan Carro, have an incredible background in art. This collection is so fun and playful with its different images that you can't help but feel creative.
Fusing art with fashion is absolutely brilliant, and this intent clearly shines through. Be sure to check out the rest of the gallery for more fantastic designs from the Leitmotiv 2011 Spring/Summer collection.
Implications - Consumers who place a high level of importance on contemporary fashion tend to also be artistically inclined. By integrating elements of high art, design and fashion into an advertisement, businesses will appeal to a target market of customers searching for cutting edge looks. The shift in men's fashion to more experimental and androgynous designs allows for appeal to a wider audience of both genders.
Stats for Artistically-Driven Fashion
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Research: 3,884 clicks in 304 w
Interest: 4 minutes
Concept: Leitmotiv 2011
Related: 112 examples / 86 photos
Segment: Males, 18-35
Comparison Set: 41 similar articles, including: skull-covered men's skirts, men's veils, and menacing masked menswear.
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