The Leilow Fall 2009 Collection video showcases not only the chilled-out fashion, but some sweet tricks from the the Aloha Fixed skaters and BMX bikers. Check out more of the Hawaiian clothing collection through the link below.
Implications - Consumers are attracted to the carefree lifestyle of the West coast and other surf areas. This stems from a strong desire to lead an alternative lifestyle that differs from that of their parents. Companies should take this into consideration when creating ads for this demographic.