Leilow Fall 2009 Collection Uses Skater Video to Promote Clothing Line

By: Brian G Randles - Published: Oct 1, 2009   Updated: Jun 16 2011 • References: leilow & highsnobiety
The Leilow Fall 2009 collection has been released upon the mainland. To promote the Hawaiian clothing line, Leilow has made a video featuring Aloha Fixed, the brand's local fixed gear crew.

The Leilow Fall 2009 Collection video showcases not only the chilled-out fashion, but some sweet tricks from the the Aloha Fixed skaters and BMX bikers. Check out more of the Hawaiian clothing collection through the link below.

Implications - Consumers are attracted to the carefree lifestyle of the West coast and other surf areas. This stems from a strong desire to lead an alternative lifestyle that differs from that of their parents. Companies should take this into consideration when creating ads for this demographic. Stats for Hawaiian Stylin' Trending: Older & Mild
Research: 3,360 clicks in 343 w
Interest: 4 minutes
Concept: Hawaiian Stylin'
Related: 65 examples / 50 photos
Segment: Males, 12-35
Comparison Set: 24 similar articles, including: up-cycled skate shops, wooden wayfarers, and spine-tingling skater stills.