Leilow Fall 2009 Collection Uses Skater Video to Promote Clothing Line
The Leilow Fall 2009 Collection video showcases not only the chilled-out fashion, but some sweet tricks from the the Aloha Fixed skaters and BMX bikers. Check out more of the Hawaiian clothing collection through the link below.
Implications - Consumers are attracted to the carefree lifestyle of the West coast and other surf areas. This stems from a strong desire to lead an alternative lifestyle that differs from that of their parents. Companies should take this into consideration when creating ads for this demographic.Stats for Hawaiian Stylin' Trending: Older & Mild
Traction: 3,348 clicks in 282 w
Interest: 4 minutes Concept: Hawaiian Stylin'
Related: 65 examples / 50 photos
Segment: Males, 12-35 Comparison Set: 24 similar articles, including: up-cycled skate shops, wooden wayfarers, and spine-tingling skater stills.