LEGO Story Print Ad Launches Four Page Campaign

By: Senduran Bhakthakumaran - Published: Jan 26, 2012 • References: adage & creativecriminals
LEGO builds blocks so that creative children can use them to build stories, which is best emulated by the company's new LEGO story print ad campaign. Using four pages, LEGO presents a surprisingly minimalist, yet effective method of presenting its tiny bricks. Each page has a single LEGO piece of a different color on it followed by an adorable story.

Instead of being visually extravagant in this campaign, the company kept it simple by putting emphasis on a child's imagination and how it can be stimulated by a single LEGO brick. On the fourth and final page, the piece is accompanied by blank lines and at the bottom it reads "Every LEGO brick tells a story. Build Yours." Stats for Minimalist Toy Marketing Trending: Older & Warm
Research: 4,159 clicks in 225 w
Interest: 2.2 minutes
Concept: Lego Story Print Ad
Related: 74 examples / 57 photos
Segment: Males, 12-55
Comparison Set: 27 similar articles, including: blocky sci-fi spaceship models, bricked album artwork, and scrolling lego tv shows.