The LEGO Porsche 911 Turbo Cabriolet is a Child Dream Car
The design was done by Sheepo, and he did not leave any detail unnoticed. From the intricate engine underneath the car to the trunk that opens with ease, this LEGO car is almost better than the real one. One may even mistake it for a Hotwheel ready to be wound up and set loose. Either way the design is stunning with incredible attention to detail.
Implications - Consumers are enticed by objects that remind them of childhood as this provides a sense of escapism from a busy life. Companies would be wise to create products with childhood or fantasy elements to them in order to address this consumer desire.