Toy Block Greenery
The toy company commissioned designer Sebastian Bergne to make this LEGO Greenhouse completely out of the brick blocks. Even the soil in the greenhouse is made out of LEGO. The most important part of the greenhouse, the greenery, is real though.
With so many different LEGO creations coming out each day, the LEGO Greenhouse is definitely the greenest of them all.
Implications - Consumers are looking for all kinds of ways to adopt a greener lifestyle. Products that promote a more sustainable way of living appeal to those who don’t have time to dedicate to an environmentally friendly organization. Integrating practical items with eco-friendly ones could help a company increase its appeal.