The LEGO Car Prank Swaps a Manager's Car With a Life-Sized LEGO Model
The Volvo replica was constructed from 201,076 LEGO bricks and weighed 2,934 pounds, according to the Los Angeles Times. The manager, Peter Rochetti, maintained a good sense of humor upon the discovery of his missing car, and we don't blame him, as a giant car made of LEGO is every kid's dream. (So is being the general manager of LEGOLAND!)
Implications - Pranks have always been a kind-spirited form of humor that adults and children engage in from time to time. Pranks such as these that incorporate massive corporations and receive massive media coverage excite consumers about the company, as laughter and humor are powerful forces that drive consumerism.