The 'Masters' Lego Ad Series Represents the Works of Art You Can Build

By: Laura McQuarrie - Published: May 22, 2014 • References: & adsoftheworld
The 'Masters' LEGO ad series is a clever one that plays off what it means to make LEGO art and likens these kinds of masterpieces to some of the most iconic paintings in the world.

The series by Geometry Global from Hong Kong abstracts works like the Mona Lisa, American Gothic and a self-portrait by van Gogh into posters that look extremely pixelated, because they're made up of the building block toys. The ads are composed as if you're looking at the LEGO paintings from above, so that you see the brand name on each of the differently colored studs that helps the bricks connect to one another. Normally, it'd be obnoxious to see a brand's name repeated over and over, but in this case, it wouldn't work any other way. Stats for Artful Building Block Ads Trending: Older & Warm
Research: 3,702 clicks in 105 w
Interest: 2.4 minutes
Concept: Lego Ad
Related: 74 examples / 57 photos
Segment: Neutral, 12-35
Comparison Set: 27 similar articles, including: customizable diy soda dispensers, recreated lego album covers, and building block shot glasses.