Left Field Cider is a company based in British Columbia, Canada, which specializes in producing delicious apple cider. The team approached the branding company Exhibit A: Design Group to come up with an identity for the product.
Interestingly, both groups looked at the cider (as well as market research) and noticed a large untapped market for male drinkers in this arena. As such Exhibit A went with a more masculine look for the branding in order to appeal to this market. Many women drink cider, but it is often looked at as a "girly" drink, and therefore men tend to steer clear. However, with this new branding hopefully men will be given a little more leeway in terms of what is acceptable to drink, and what is deemed unworthy by peers.
Stats for Masculine Cider Branding (UPDATE)
Trending: Older & Mild
Research: 607 clicks in 90 w
Interest: 0.6 minutes
Concept: Left Field Cider
Related: 74 examples / 57 photos
Segment: Males, 18-35
Comparison Set: 27 similar articles, including: label-free beer branding, animal-inspired beer branding, and creature-contained beer branding.
Masculine Cider Branding (UPDATE)
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