Half KM of Ads in London Heathrow Express

By: Bianca Bartz - Published: Dec 3, 2007 • References: engadget
What better place to flash ads in consumer's faces than when they have no where to run? That seems to be the logical behind advertising in trains and subways, and the intention behind the half kilometre of LED ads planned for London Heathrow's airport Express.

Not only are advertisers making the most of the interiors of these commuter vehicles, but more advanced cities are beginning to utilize tunnel space for further brand infection.

"London is poised to light up a half-kilometer-long LED display in the tunnel between Heathrow and Paddington Station," according to Engadget. "Manufactured by Canadian firm SideTrack, the simulated video system -- which is composed of 360 individual LED bars synchronized to train speeds -- will replace a static version already installed along the same Heathrow Express route, thus allowing officials to change the message without swapping out physical signage."

Will London's airport install something similar to the ads in Asia? Stats for LED Trainvertising Trending: Older & Mild
Research: 3,287 clicks in 442 w
Interest: 4 minutes
Concept: LED Trainvertising
Related: 57 examples / 44 photos
Segment: Neutral, 18-35
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