The LEBRON X Gets Upgraded with New Colorways
Wes Walcott — October 7, 2012 — Lifestyle
References: nike & highsnobiety
Inspired by the formation of diamonds from carbon, Lebron James' 10th signature basketball shoe from Nike, the LEBRON X, gets updated with three new colorways.
According to the video on Nike's website, heat, time and pressure are three things James has confronted over the course of his basketball career. Although a refined diamond is beautiful, it takes work to get there. It starts as a dull rock and, over time, it gains clarity and sharpens with multiple facets.
Each new colorway of the LEBRON X has an individual story. The blue diamond colorway is characteristic of the blue tones that diamonds acquire from coming in contact with electricity, and is symbolic of James' charged presence on the court. The black colorway is what James wears for away games and is symbolic of pressure. Finally, the green colorway is inspired by the Chinese art of cutting jade with diamond, and could be representative of James' killer cuts and crossover moves.
According to the video on Nike's website, heat, time and pressure are three things James has confronted over the course of his basketball career. Although a refined diamond is beautiful, it takes work to get there. It starts as a dull rock and, over time, it gains clarity and sharpens with multiple facets.
Each new colorway of the LEBRON X has an individual story. The blue diamond colorway is characteristic of the blue tones that diamonds acquire from coming in contact with electricity, and is symbolic of James' charged presence on the court. The black colorway is what James wears for away games and is symbolic of pressure. Finally, the green colorway is inspired by the Chinese art of cutting jade with diamond, and could be representative of James' killer cuts and crossover moves.
Trend Themes
1. Diamond-inspired Colorways - Exploring the use of diamond-inspired colorways in footwear, creating unique and visually striking designs.
2. Symbolic Color Representations - Using specific colors to symbolize different aspects and experiences of an athlete's career, creating a deeper connection between the product and the consumer.
3. Artistic Influences in Sportswear Design - Incorporating elements from various art forms, such as Chinese jade cutting, into sportswear design to create visually appealing and culturally inspired products.
Industry Implications
1. Footwear - Applying diamond-inspired colorways in footwear design can attract consumers seeking unique and stylish options.
2. Athletic Apparel - Integrating symbolic color representations in athletic apparel offers a marketing opportunity to connect with athletes on a deeper level.
3. Fashion and Design - Incorporating artistic influences in sportswear design can bridge the gap between fashion and athletic performance, appealing to consumers looking for both style and functionality.
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