RuPaul's Leaked Album Chastises Those Who Download It Illegally
Laura McQuarrie — March 5, 2014 — Pop Culture
References: itunes.apple & billboard
A leaked album can be really devastating to some artists, but others make it work in their favor. RuPaul Charles is one of them, showing off a wicked sense of humor with the release of 'Born Naked.'
The legendary drag queen adopted an "if you can’t beat them, join them" attitude towards pirates and released a decoy version of the Born Naked album on a torrent site for download. Initially, the tracks sounded as they should, but soon enough, RuPaul begins to "read" the supposed fans for illegally downloading an album and tells them to march themselves over to iTunes and pay for the full album.
The decoy album and apologies from fans have been going absolutely viral online, giving RuPaul a ton of publicity and album sales from fans who are downloading the decoy album as well as purchasing the full version for the full experience.
The legendary drag queen adopted an "if you can’t beat them, join them" attitude towards pirates and released a decoy version of the Born Naked album on a torrent site for download. Initially, the tracks sounded as they should, but soon enough, RuPaul begins to "read" the supposed fans for illegally downloading an album and tells them to march themselves over to iTunes and pay for the full album.
The decoy album and apologies from fans have been going absolutely viral online, giving RuPaul a ton of publicity and album sales from fans who are downloading the decoy album as well as purchasing the full version for the full experience.
Trend Themes
1. Decoy Album Marketing - Creating decoy versions of a product for marketing purposes to generate buzz and sales.
2. Humorous Content Marketing - Using humor to promote products or services and connect with audiences in a more engaging way.
3. Piracy Mitigation Strategies - Developing strategies that both protect intellectual property rights and turn piracy into a promotional tool.
Industry Implications
1. Music Industry - The music industry can use decoy album marketing strategy and humor to deter music piracy while creating buzz for new releases.
2. Film and TV Industry - The film and TV industry can use similar strategies to deter leaks and piracy, increase viewer engagement, and promote new releases.
3. Software Industry - The software industry can develop similar piracy mitigation strategies that use humor to address piracy and enhance brand awareness.
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