The new awareness campaign for the League Against Cancer features a variety of comical boxer briefs with eye-catching logos centered around the crotch region. Although light-hearted and comical, the message behind this campaign is nothing to joke about. The odds today for a man to contract testicular cancer are roughly 1 in 250 with the highest risk being from 20 to 39 years of age. While it is extremely important to have a routine check-up, men can also carry out their own personal check-ups.
While it may not be dinner conversation material, self check-ups are imperative in order to catch any sign of cancer from the beginning. So as the ad campaign reveals, instead of obsessing over a video game controller, phone or rubix cube, be sure to give yourself a once over.
Stats for Handheld Awareness Ads
Trending: Older & Chilly
Research: 1,155 clicks in 216 w
Interest: 2 minutes
Concept: League Against Cancer
Related: 72 examples / 55 photos
Segment: Males, 18-55
Comparison Set: 26 similar articles, including: 100 breast cancer fundraisers, revealing awareness campaigns, and hairless iconic dolls.
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