Models Sam Brack, Ryan Jagger, Jamie Hanson, Kieron Wraith, and James Storr are badass individuals for 'Leaders of Men' in Posi+tive Magazine. Whether they're gun-wielding assassins rocking undies and tattoos or walking the streets clad in a Zara suit and full face mask, both the fashions and lifestyles featured are wild.

See more shots from 'Leaders of Men' in Posi+tive Magazine above. Which character is your favorite?

Implications - One of the best ways a brand can attract attention is by producing advertising that features unabashed sex appeal. Not only does the marketing draw in viewers through physical attraction, it draws interest from news media and critics who wonder if the ad is too risque. Regardless, it creates memorable brand awareness.