'Le Voyage a Nantes' Sheds Light on the Wonders of the City
Jason Soy — June 29, 2011 — Pop Culture
References: vimeo & blog.gaborit-d
This 'Le Voyage a Nantes' video sure knows how to put a city on the map. Be prepared for a wacky, yet enlightening ride as this tribute captures the life and passion of the great city of Nantes.
What are some of the zany things you can expect in the video? Well, how about a pogo stick-jumping cowboy hopping in front of a French cathedral? Or perhaps a room full of synchronized drummers will whet your appetite. My favorite part of the 'Le Voyage a Nantes' video though has got to be when skateboarders mess about around a giant Trojan elephant.
Implications - Consumers have a unique bond with their city as they characterize it as an aspect of who they are. Corporations looking to establish empathetic bonds with their customers may do so by studying these consumers' cities and incorporating references to those cities in design elements.
What are some of the zany things you can expect in the video? Well, how about a pogo stick-jumping cowboy hopping in front of a French cathedral? Or perhaps a room full of synchronized drummers will whet your appetite. My favorite part of the 'Le Voyage a Nantes' video though has got to be when skateboarders mess about around a giant Trojan elephant.
Implications - Consumers have a unique bond with their city as they characterize it as an aspect of who they are. Corporations looking to establish empathetic bonds with their customers may do so by studying these consumers' cities and incorporating references to those cities in design elements.
Trend Themes
1. City Tributes - Create videos and other tributes that capture the spirit and essence of a city to connect with consumers on a deeper level.
2. Zany Entertainment - Incorporate unexpected and unconventional elements, such as pogo sticking cowboys or giant Trojan elephants, in marketing and advertising campaigns to grab consumers' attention.
3. Synchronized Performances - Utilize synchronized performances, like the room full of drummers in the 'Le Voyage a Nantes' video, as a way to captivate and impress audiences in promotional events or marketing videos.
Industry Implications
1. Tourism - Tourism boards and travel companies can leverage city tributes to attract visitors and promote their destinations.
2. Marketing and Advertising - Marketing and advertising agencies can incorporate zany entertainment and synchronized performances in their campaigns to create memorable and differentiated experiences for their clients.
3. Event Planning - Event planners can use city tributes and synchronized performances to add a unique and memorable touch to conferences, trade shows, and other events.
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