The Le Creuset L'OVEn Features a Wave of Rainbow Hearts
Josh Thompson-Persaud — May 12, 2021 — Marketing
References: williams-sonoma & thekitchn
The Le Creuset L'OVEn is a limited-edition pride-themed French oven carefully constructed in the signature Le Creuset style. The oven-safe heavyweight cookware has a cast-iron foundation with a pure white enamel finish. In addition, the cooking product is dotted with rainbow hearts along the side and over the lid.
The sturdy construction offers the cookware piece extended durability well beyond that of a typical pot or pan. The 4.5 quart Le Creuset L'OVEn also packs unmatched heat retention and brings versatility to the kitchen through the sheer variety of recipes that can be cooked within it.
A portion of the proceeds from the sale of the Le Creuset L'OVEn will go to The Trevor Project, a not-for-profit organization dedicated to crisis intervention for LGBTQIA+ individuals. The French oven was released in anticipation of Pride Month, which begins in June.
Image Credit: Le Creuset
The sturdy construction offers the cookware piece extended durability well beyond that of a typical pot or pan. The 4.5 quart Le Creuset L'OVEn also packs unmatched heat retention and brings versatility to the kitchen through the sheer variety of recipes that can be cooked within it.
A portion of the proceeds from the sale of the Le Creuset L'OVEn will go to The Trevor Project, a not-for-profit organization dedicated to crisis intervention for LGBTQIA+ individuals. The French oven was released in anticipation of Pride Month, which begins in June.
Image Credit: Le Creuset
Trend Themes
1. Pride-themed Cookware - Opportunity for companies to release a range of pride-themed cookware to support and celebrate the LGBTQIA+ community during Pride Month.
2. Philanthropic Collaborations - Creating philanthropic collaborations with not-for-profit organizations offers an avenue for brands to make a social impact and increase customer loyalty.
3. Increased Durability in Cookware - The use of durable materials, like cast iron and enamel, in cookware offers an opportunity for brands to provide long-lasting and versatile products to customers.
Industry Implications
1. Kitchenware Industry - Cookware companies can create more inclusive products that cater to the needs of the LGBTQIA+ community and promote diversity and inclusion.
2. Not-for-profit Industry - Not-for-profit organizations can leverage partnerships with companies to raise awareness and donations for important social causes like crisis intervention for the LGBTQIA+ community.
3. Retail Industry - Retailers can capitalize on the trend of pride-themed merchandise by creating curated collections and increasing their online presence during Pride Month.
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