Le Club Perrier 'Can You Handle the Heat?' Campaign Gets Hotter with Views

By: Jamie Danielle Munro - Published: Jun 11, 2011 • References: youtube & adverblog
When it comes to smoking-hot interactive ads, the Le Club Perrier 'Can You Handle the Heat?' campaign takes the cake. The more people watching the YouTube channel, the crazier the party becomes.

This interactive ad by Ogilvy Paris aims to put the power in the hands of the consumers. Currently, the channel is at 1 million views, level three, with three more levels to go. If any Perrier lovers want to see just how hot this club can become, be sure to go to the channel and contribute. Who knows how far "hot" can go in this current day and age. The Le Club Perrier 'Can You Handle the Heat?' campaign pushes the boundaries of interactive ads and rewards consumers by turning up the excitement with every view. Stats for Sizzling Beverage Ads Trending: Older & Mild
Research: 1,336 clicks in 259 w
Interest: > 3 minutes
Concept: Le Club Perrier 'Can You Handle The Heat?'
Related: 34 examples / 26 photos
Segment: Males, 18-55
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