'Light Modulator' by Lazerian
Lazerian works out of their studio in Manchester, UK, which used to be a hat factory.
Implications - With the advent sharing many elements of one's personal life on social media, there has been an increase in the importance of individuality. One of the best ways a company can attract the interest of consumers is by creating a product that combines tradition with a radical design. By slightly altering a time-tested product, the company stands a good chance of drawing interest from consumers in search of an original and uncommon look.